Sales conversations with people who can actually buy. You pay only when they happen.
Performance-based B2B outbound for teams that need more pipeline than they can generate in-house.
What actually breaks outbound
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Who we work with
If you are accountable for pipeline and your team cannot generate enough of it, we build and run the outbound for you.
Contact data is a commodity: every agency buys it from the same few providers. What decides whether outbound works is whether your email reaches the inbox, and whether you have a reason to be there when it does. We build and warm separate sending infrastructure, so your mail lands and your own domain is never at risk, and we target off live buying signals instead of a static list.
We have run outbound for cleaning companies in London and the Bay Area, software platforms entering the Nordics and agencies selling to VC-backed brands, so we start from what has already worked in markets like yours. You see the list and the copy before anything sends, so nothing goes out with your company name on it that you have not read. And you only pay for the leads you approve.
Clients
How it works
Onboarding
We start by agreeing exactly who you want to meet: titles, company size, region, and what counts as a qualified conversation.
Then we look at what you already know about your buyers and what you have tried in outbound before, and build the campaign around it.
The criteria are written down before anything sends, so there is never a debate later about which leads count.
About an hour of your time
Target criteria agreed in writing
Copy drafted for your approval
Campaign Launch
Once you have approved the list and the copy, campaigns go live from separate sending domains we have already warmed up.
First replies arrive within days of launch.
Every email address verified before sending
Your main domain never used
You pay only for conversations you confirm
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Running & Scaling
We watch your inboxes daily, reply fast, and book the meetings straight into your calendar.
After each meeting we ask how it went, and feed that back into who we target and what we say.
Sending domains are monitored and replaced before they degrade, so volume can grow without hurting deliverability.
Replies handled and meetings booked for you
Targeting refined from meeting feedback
Follow-up with leads who went quiet
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CASE STUDIES
Results from real campaigns
OVERVIEW
Clean Network is a commercial cleaning company based in London, specializing in offices and high-traffic workspaces. They wanted more contracts but had no scalable way to reach the people who choose a cleaning provider: office managers, facility leads and business owners across the city.
Our outbound generated 278 engaged leads, including people at Stripe, Checkout.com, Skyscanner and Pret A Manger, and 76 site walkthroughs in four months. Around three in ten walkthroughs turn into customers.
278
Engaged Leads
76
Walkthroughs in Four Months
OVERVIEW
Fracture sells frameless glass prints to architects and designers for commercial projects. They wanted more of them ordering samples.
We ran campaigns to architects and interior designers across the US: 109 leads and 57 sample requests in six months.
109
Leads in Six Months
52%
Of leads requested samples
OVERVIEW
DISPL brings e-commerce-style analytics to physical stores, helping retailers track visitor behavior and improve the in-store experience. To grow, they needed a high-volume way to reach decision-makers at multi-site retail brands.
We kept three Account Executives' calendars full at once: 40 qualified calls, and meetings with 12% of their target account list.
40
Qualified Calls
12%
Of their target account list booked
OVERVIEW
Noise Media Group is a performance agency that grows brands like Apple and Just Eat through social-first content and paid media.
To grow their own client base, they needed a reliable way to reach founders and marketing leaders at well-funded, VC-backed brands.
100+
Meetings booked
5%
Average Campaign Conversion Rate
OVERVIEW
Flarie is a gamification platform. Their Studio tool lets brands launch branded games in minutes to drive loyalty and capture first-party data.
We put their team in front of digital and marketing leaders at consumer brands, including Circle K, Breitling and Pret.
90+
Meetings booked
85%
Of leads in enterprise markets
OVERVIEW
Cappstone provides commercial cleaning and maintenance across the San Francisco Bay Area, mostly for offices and high-traffic facilities. They needed a reliable way to reach decision-makers within 50 miles of their locations.
We built outbound to local facility and office managers. It booked 22+ site walkthroughs in the first 30 days, and half of those walkthroughs became customers.
22+
Site Walkthroughs in 30 Days
50%
Of walkthroughs became customers
Segmentify is an e-commerce personalization platform that uses AI to recommend products to shoppers. With no footprint in the Nordics, they needed pipeline there quickly against established local competitors.
Our outreach booked 13 demos in the first month and produced 8 active trials within the first quarter.
13
Booked Demos in Month 1
8
Active Trials in Quarter 1
Testimonials
"Paolo and his entire team are truly unbelievable.
They have introduced a new revenue stream for us that we didn't think was possible. A combination of smart thinkers, efficient, experienced and genuine people who care about what they do and their customers."
Anthony Goldman
Co-Founder, Noise Media Group
"Leadlndr helped Flarie deliver a steady stream of low cost high quality meetings in our target market. Paolo & his team provided a great service, and went above and beyond what was expected.
I have no hesitations recommending their service."
Chris Drake
VP Marketing, Flarie
Common questions
What is a Qualified Lead?
A qualified lead is a sales conversation that actually happens, whether that is a call or an on-site walkthrough. The right person shows up, they match the criteria you and we agreed at the start, and they know why they are there. If someone no-shows, turns out to be the wrong seat, or has no idea what the meeting is about, it does not count and you are not billed for it.
For example, the criteria might be e-commerce managers at US-based consumer retail companies with over 200,000 monthly web visits.
OR
CFOs at manufacturing companies with over $3M in annual revenues, looking to refinance a $5M loan before year end, who have not been capitalized by a private equity firm.
OR
Facility Directors at companies in your target geography with a minimum of 30 billable cleaning hours per week, looking for a new service provider.
How is your pricing structured?
We don't charge a monthly retainer. We are paid per qualified lead.
What a lead costs comes down to what a customer is worth to you. If a new outbound customer is worth a few thousand a year, you sit at the low end. If you are closing enterprise contracts, you sit at the high end. In practice that lands between $50 and $400 per qualified lead. Your industry, sales cycle and how much sending infrastructure the campaign needs all move it within that range.
We work the exact number out with you on a call, once we have seen your numbers.
To get a custom price quote, schedule a call.
How long do we have to commit?
There is no minimum commitment and no long contract. We work month to month. You are already only paying for the leads you approve, so a lock-in on top of that would not make sense. If it stops being worth it, you stop.
How does approving leads work?
After each conversation you confirm whether it counted. If the person did not show, was not the right seat, or clearly did not know why they were there, you reject it and you are not billed. The criteria are written down before the first email goes out, so there is nothing to argue about later.
How quickly do we see results?
Campaigns launch 7-10 days after onboarding. First replies arrive within a few days of launch, and 3-5 weeks of sending is enough to judge whether a campaign is working. A narrow target market takes longer than a broad one.
Do you replace our SDR team?
No. Most of our clients already have SDRs or AEs and we work alongside them. We handle the top of the funnel, the sourcing, the infrastructure and the outreach, and hand over calls that are already booked and confirmed by you. Your team spends their time in conversations instead of building lists. For one client we kept three Account Executives' calendars full at once. If you do not have anyone in seat yet, we cover that ground until you do.
Isn't cold email dead?
Cold email that gets filtered is dead. Sending more of it stopped working a while ago, and inbox providers keep getting better at catching it. A smaller number of well-targeted emails, sent from properly configured infrastructure, still books meetings. If you have tried outbound before and it went quiet, the cause is usually deliverability rather than your offer.
How do you keep us out of spam?
We never send from your main domain. We buy and configure separate sending domains, warm the mailboxes over several weeks before any campaign starts, and set up authentication properly. Once you are live we monitor domain reputation and blacklists continuously and pull anything that degrades. Your primary domain stays clean regardless of what happens to a campaign.
What happens to our domain reputation?
Nothing, because we do not touch it. Campaigns run entirely on separate domains that we buy and manage for you. If one gets burned it is a domain we retire and replace, not the address your customers use to reach you. And if we stop working together, the sending domains and mailboxes we built stay yours.
Are you just using AI to blast people?
No. AI helps with research, narrowing down which companies are worth contacting and why. It does none of the sending, and nothing goes out that you have not seen. You approve the list and the copy before the first email, and the angle that works often comes from you, because you talk to these buyers every day. Calls are with Paolo, the founder, not a support queue. Generic AI personalization is easy to spot and gets ignored, and volume without relevance is what got everyone filtered in the first place.
What will the team need from us?
Less than you would think, and most of it over email.
The essentials: who your best customers are, and what you charge.
What you have already tried in outbound, and what you learned from it. The campaigns that went nowhere are often the most useful thing you can tell us.
You do not need to involve IT. We buy and configure the sending domains ourselves, so there are no DNS changes and no access to your systems.
Everything below is optional. We can start without it.
Existing sales scripts or messaging you already use.
Case studies, market research, or competitor notes.
Expect one or two short calls at the start and about an hour of your time, then a weekly look at the leads you have approved.
Find out what a qualified lead would cost you
One 30-minute call with Paolo. You leave knowing whether outbound fits your market and roughly what each conversation would cost. If it is not a fit, you will hear that on the call.
Book a Call
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